The military community is distinct from the general population, defined by their shared experiences and bonds experienced through military service. Generally speaking, the military community is more educated than the general population and have a higher gross income with more disposable income.
The first step in marketing to the military is understanding the military community.
~40 million
Total active duty, veterans, reservists, spouses, dependents*
$1.3 trillion
Buying power of the military community*
$74,500
Average household income of the military community*
43%
Of the military community are racially and ethnically diverse^
The military community is one of the largest American consumer segments but most brands do not have a strategy to market to the military. Done properly, brands can create passionate advocates through authentic messaging which speaks to the identity of the military community.
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Need an effective military marketing strategy to reach the military community?
*Refuel Military Explorer Study 2022-2023
^Pew Research Center
MARKETING TO THE MILITARY
The military community is an emerging consumer segment drawing interest from national and regional brands. The military community is ~40 million members strong, including active duty, veterans, reservists, spouses, and dependents with collectively $1.3 trillion in spending power. This group is made up of people from all walks of life and have above average incomes. They likely own a home and are frequently on the move. The diversity and lifestyle of the military community offer tremendous marketing opportunities to brands, creating a new consumer base and ultimately, passionate advocates.
BRANDS IN THE BARRACKS
ABOUT US
Our team designs and executes marketing and sponsorship campaigns targeting the military community. We deliver results because we understand the audience. We understand the pitfalls to avoid, the vernacular to use, and how to be authentic. If your brand isn't marketing to the military or doesn't have a military marketing strategy, we can help.
We Help Brands Market to the Military Community.
SERVICES
Expert advice on how brands can best leverage marketing and sponsorship campaigns to connect with the military community to lift brand metrics and create advocacy.
CONSULTING
Boost marketing spend ROI by elevating brand creative, messaging, and programs to authentically market to the military community and lift brand awareness through multi-touch engagement.
MARKETING
Connect your brand with sponsorship opportunities that align with passion points of the military community, making the brand more culturally relevant to the audience.
SPONSORSHIP
Engage the military community where they are, bringing the brand to a military audience in authentic 1:1 interactions.
EVENTS
