The Truth About Military Discount Marketing
Are You Interested in Military Discount Marketing?
Military discount marketing isn’t just about throwing out a 10% off code and waiting for the military to come running. It’s a trust-builder, a loyalty magnet, and a brand differentiator—if you do it right.
Want military families to stick with your brand long after their first purchase? Your discount has to come with substance, not just savings.
What Is Military Discount Marketing?
It’s the strategic use of exclusive pricing for military audiences—active duty, veterans, spouses, and sometimes even dependents—as part of a broader brand campaign.
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Verified military discounts via platforms like ID.me, GOVX, or SheerID
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Military-only bundles, perks, or first-access
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Marketing that clearly communicates support, not sales gimmicks
Why It Works (When It’s Done Right)
Military folks aren’t just looking for a deal—they’re looking for brands that get them.
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Loyalty through respect: They support those who truly support them
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Word-of-mouth power: One happy customer can turn into an entire unit of referrals
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Value beyond price: A good deal with great service beats flashy sales every time
Mistakes Brands Make
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Slapping "military discount" on your site with no verification or explanation
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Only running promotions around patriotic holidays
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Making the process harder than basic training (no one likes jumping through hoops for a discount)
Winning With Military Discount Marketing
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Make it easy: Streamlined verification tools make a huge difference.
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Promote year-round: Military life doesn’t take holidays off.
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Tell the story: Why do you offer a military discount? Tie it to your brand’s values.
If your military discount marketing feels like an afterthought, your military customers will treat it that way.
But if you bake it into your brand’s DNA—make it seamless, meaningful, and visible—you’ll turn one-time buyers into life-long supporters.
Brands typically make attempts to connect and engage with the military community on Memorial Day and Veterans Day. Throw in a discount and this is what the market has told the military to expect in the way of outreach. For a brand willing to do more, there is an opportunity to turn the heads of the ~40 million consumers that make up the military community.
Marketing to the military should be an “always on” mentality, not just a few touches throughout the year at the same time every other brand is doing the exact same thing. The military community is one of the largest American consumer segments, made up of people from all walks of life. Their diversity and lifestyle offer tremendous marketing opportunities through military discount marketing to brands who serve every audience. For a brand to really connect with this group, a level of understanding is required – not just check-the-box marketing done on Veterans Day.
Does your brand have an effective strategy to connect with the military community? The Barracks can help. Our team designs and executes marketing and sponsorship campaigns targeting the military community. We deliver results because we understand the audience. We understand who they are, where they live, and what drives them. We speak their language. We connect with the military community through authentic messaging in channels where they are, with information relevant to their lives.
Military discount marketing help brands connect with the military community. Let’s talk about how we can help your brand.
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WHY US?
Our team designs and executes military marketing and sponsorship campaigns targeting the military community.
We deliver results because we understand the audience and how to position your brand message so that it resonates with a military audience.
We understand the pitfalls to avoid, the vernacular to use, and how to be authentic.
If your brand's military marketing strategy is offering a military discount, there is more opportunity for your brand to make an impact and connect with the armed forces as a growth strategy.
Let's talk.