MILITARY EMAIL MARKETING THAT ACTUALLY WORKS
Are You Interested in Military Email Marketing That Actually Works?
Military email marketing is one of the most overlooked yet effective tools in your military marketing arsenal. While social media gets the buzz, email still wins the war when it comes to high-touch, personalized outreach.
Turn military inboxes into mission-ready engagement engines:
Build a List with Purpose
You can’t just buy a military list and press send. Seriously, please don't. Grow your email list the right way.
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Partner with military-focused organizations
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Sponsor events and offer opt-ins
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Use lead magnets tailored to service members or military families
Segment Like You Mean It
The military community is not one-size-fits-all. A 22-year-old active duty Marine doesn't want the same content as a retired Army colonel or a military spouse raising three kids. Segment by:
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Branch
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Service status (active, separated/retired, reserve)
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Family affiliation
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Location or base proximity
Send Content They Actually Want
If you're selling to the military, your emails should reflect that. No fluff. No corporate jargon. Just:
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Veteran stories
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PCS hacks
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Tactical product highlights
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News that matters to them
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Exclusive military discounts
Don’t Be a Civilian About This
Use subject lines that show you "get it." Test subject lines like:
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Military-only access to our new gear drop
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From one vet to another: this deal's for you
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Oorah! Here's your exclusive military offer
Speak the language. Respect the culture. Build trust with every send.
Automation = Less Work, More Impact
Set up automated email sequences based on user behavior or lifecycle:
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Welcome sequences for new subscribers
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Event countdowns for trade shows or brand activations
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Reactivation emails for those who’ve gone quiet
Email Campaign Ideas for Military Audiences:
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"Salute to Service" giveaways during military holidays
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PCS-themed guides for relocating families
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Veteran Employee Spotlights
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Branch-specific content (Army gear, Navy stories, etc.)
Military email marketing is a direct connection with the military. When you take the time to personalize, segment, and speak authentically to the military audience, your open rates go up and your brand equity soars. Permission-based, purpose-driven, and mission-aligned.
Brands typically make attempts to connect and engage with the military community on Memorial Day and Veterans Day. Throw in a discount and this is what the market has told the military to expect in the way of outreach. For a brand willing to do more, there is an opportunity to turn the heads of the ~40 million consumers that make up the military community.
Marketing to the military should be an “always on” mentality, not just a few touches throughout the year at the same time every other brand is doing the exact same thing. The military community is one of the largest American consumer segments, made up of people from all walks of life. Their diversity and lifestyle offer tremendous marketing opportunities through military event sponsorships to brands who serve every audience. For a brand to really connect with this group, a level of understanding is required – not just check-the-box marketing done on Veterans Day.
Does your brand have an effective strategy to connect with the military community? The Barracks can help. Our team designs and executes marketing and sponsorship campaigns targeting the military community. We deliver results because we understand the audience. We understand who they are, where they live, and what drives them. We speak their language. We connect with the military community through authentic messaging in channels where they are, with information relevant to their lives.
Armed forces marketing helps brands connect with the military community. Let’s talk about how we can help your brand.
SHARE WITH YOUR NETWORK.
WHY US?
Our team designs and executes military marketing and sponsorship campaigns targeting the military community.
We deliver results because we understand the audience and how to position your brand message so that it resonates with a military audience.
We understand the pitfalls to avoid, the vernacular to use, and how to be authentic.
If your brand's military marketing strategy is offering a military discount, there is more opportunity for your brand to make an impact and connect with the armed forces as a growth strategy.
Let's talk.