News (List) | The Barracks

What's Happening in The Barracks

The latest news, happenings, and thinking.

Don’t [Just] Offer Discounts to Military on Veterans Day

Nov 11, 2024

The men and women who have served this nation deserve discounts. Don’t they also deserve more from brands and retailers?

Military Marketing Creates Relationships, Not (Only) Consumers

Oct 25, 2024

Brands fall into one of two categories when it comes to the military community. Brands either have a strategy to connect with the military as a consumer segment or they don’t.

Honoring Heroes: Military Marketing on Purple Heart Day

Aug 7, 2024

Beyond its commemorative nature, Purple Heart Day presents a unique marketing opportunity for brands aiming to connect with the military community, offering a chance to align with values of honor, bravery, and commitment.

National Hire a Veteran Day: Celebrating Veterans and Building Brands

Jul 25, 2024

National Hire a Veteran Day serves as a reminder to employers of the untapped potential within the veteran community. It encourages businesses to look beyond traditional hiring practices and consider the rich pool of talent that veterans represent.

Symbols of American Pride: How Patriotic Brands Market to the Military Community

Jun 26, 2024

Patriotism and military service are often intertwined in the public consciousness. However, it is crucial to recognize that there is a distinction between patriotic sentiment and military service.

Honoring Her Service: The Military Marketing Significance of Women's Veterans Day

Jun 12, 2024

Show of hands. Were you aware that there was a Women’s Veterans Day?

A Case Study in Military Sponsorship: US Army | UFL

May 15, 2024

Sponsorship is a strategic marketing tool that plays squarely in the awareness space. Sponsorships align organizations with events or properties, such as sports leagues or teams, which then connect that organization to a passion point of the target audience.

From Spring Blossoms to Military Gratitude: How Brands Can Leverage Military Appreciation Month

May 1, 2024

May is designated as Military Appreciation Month. True story. The month of May is dedicated to honoring the service and sacrifices of the military community. Chances are, you didn’t know that.

Resilience Recognized: Leveraging the Month of the Military Child in Brand Marketing

Apr 10, 2024

Understanding your audience is key. The military community is a group that is loyal, diverse, and, most importantly, appreciates brands that understand and respect their unique experiences and needs.

Rethinking Military Marketing: From Discount to Differentiation

Mar 27, 2024

For any brand that needs to hear this: offering a military discount is not a military marketing strategy.

Marketing to the Military Community Beyond Their Identity

Feb 28, 2024

Close your eyes. What picture comes to your mind when you think of the military?

Our team designs and executes marketing and sponsorship campaigns targeting the military community. We deliver results because we know the audience. Maybe most importantly, we know the pitfalls to avoid, the vernacular to use, and how to be authentic. Let us help your brand connect with the military community.

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